Marketing

Zobrazuje sa všetkych 6 výsledkov

  • Zľava! Becoming a Master Manager: A Competing Values Approach

    Becoming a Master Manager: A Competing Values Approach

    This fifth edition emphasizes the importance of developing management skills or admitted that learning about management concepts was not the same as learning how to apply those concepts in practice. It is built on a solid foundation of theory and empirical evidence that provides a compelling case for why specific competencies are important.

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  • Zľava! Bez loga- Naomi Kleinová

    Bez loga

    Rozsáhlá a exaktními statistickými údaji podpořená studie o podobách moderního marketingu. Kleinová ve čtyřech oddílech své práce (Bez prostoru, Bez volby, Bez práce, Bez loga) demaskuje praktiky soudobého reklamního průmyslu, ukazuje, jak ve dvacátém století rostl význam, který hrála v propagaci výrobku rádoby prestižní značka…

    7,50 Pridať do košíka
  • Cashvertising

    Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

    Fact: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being…

    7,50 Pridať do košíka
  • Zľava! Managing a Nonprofit- John Riddle, Tere Drenth

    Managing a Nonprofit

    Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise „RM“ books provide everything business-people need to get up and running in the fast lane.

    7,30 Pridať do košíka
  • Zľava! Špecifiká marketingu služieb a regionálneho marketingu

    Špecifiká marketingu služieb a regionálneho marketingu

    Zborník z medzinárodnej vedeckej konferencie. Nové trendy v marketingu- súčasnosť a budúcnosť. Aktuálne problémy súčasného marketingu, organizovanej Fakultou masmediálnej komunikácie UCM v Trnave v dňoch 20.-21. novembra 2008 v kongresovom SAV na Smolenickom zámku.

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  • Zľava! Successful Marketing Strategies For Nonprofit Organizations

    Successful Marketing Strategies For Nonprofit Organizations

    In Successful Marketing Strategies for Nonprofit Organizations, nonprofit marketing guru Barry J. McLeish shares everything he’s learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice…

    6,40 Pridať do košíka